When I hear someone say,“People aren’t reading emails anymore.”or“Copy is too salesy.”I quietly think to myself…“Well yeah. No one’s reading emails anymore because 99% of...
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The Netflix show that taught me my “secret...
I’ve recently fallen in love with Salt, Fat, Acid, Heat—a 4-part Netflix series hosted by Samin Nosrat, a chef and food writer. This is no. ordinary. cooking show. There...
Wag! Teardown – How to Write a Trust-Building...
Are you up against industry backlash, or public skepticism about your service? In this teardown of the Wag! (dog walking app) email activation sequence, I show you how to use those...