Are you up against industry backlash, or public skepticism about your service? In this video, I tear down the Wag! (dog walking app) email activation sequence and show you how to turn customer complaints into an opportunity to set the record straight, and craft a potent, trust-building email sequence.
Forget the "pain" and "twist-the-knife" perspective from the old copywriting frameworks. In this week's video, I show you an alternative to the tried-and-true PAS framework. (I think it works even better!) Watch now.
If you can’t offer a money-back guarantee, there are other ways to show good faith to your prospects. I show you “3 Ways to Reduce Risk So Your Prospects Say YES!”.
Are you trying to nail the PERFECT NAME for your next offer? This video shows you how to scout out a kickass name for your next product or service.
Are you trying to say too much in your emails? In this week’s “Conversion Fix” video, I offer a quick and easy re-frame that’s going to make writing your next email SO much easier—for YOU and your audience. Watch it—and see the difference!