Message Finding – Voice of Customer Research

How do you come up with messages for your business?

Do you look deep within, for what you want to say?

Or do you call in your team for a fun, spontaneous brainstorm session?

When you are running a business in growth mode, these are your easiest ways to hunt for ideas.

But here’s a conversion secret…

Your best messages aren’t in your head, your most creative team members’ heads, or even your copywriter’s head.

They’re in your customers’ heads.

If you want to connect with your customers, you have to put your ears to the ground and start listening to them…

  • What keeps them up at night?
  • What do they love about your business?
  • What is their fear about saying yes to you?
  • Why haven’t they purchased from you yet?

When you know the real answers to these questions, your readers will start to pay attention to your messaging—and they’ll love you for it.

Because you’ll be that business that listens. That gets it. And that helps them get what they need.

This is how you get noticed.

This is how you rise above all the other players.

And this is how you hit those metrics that impact your bottom line.

If you’d like to uncover your “conversion gold”, let’s talk about Voice of Customer (VOC) research and what it can do for your business.

“Rashi possesses one of the most valuable, and rare, marketing abilities… she knows how to get in the head of the prospect.

She can see the world from their eyes, which means she knows exactly how to hit those deep down trigger points that cause people to take action. That’s a unique skill that goes way beyond just the ability to write well. Rashi’s got both. Plus, she’s a joy to work with.”

~ JAMES ROCHE
Marketing & Business Mentor, Roche Marketing

“Working with Rashi has been a dream! She is an incredible listener, and she researches my materials so that nuances and subtleties come through, which is a rare and valued talent. She really "gets" (understands) who the intended audience is. Though she came highly recommended, she has far exceeded my expectations.” 

~ KAREN MCCALL
Founder, Financial Recovery Institute