“In my industry (fitness & wellness), two styles of copy prevail: masculine, jargon-heavy, in-your-face copy that speaks to those who want to "crush" everything they do, and vague, over-simplified copy that insults a savvy consumer's intelligence. I liked Rashi's personal and writing style, which feels understated, high touch, calm, focused, thoughtful, and direct.
I'm very averse to hype-y copy, and Rashi did a great job of ensuring the voice was my own and spoke to the energy, motivations, and emotions of my target client. At the same time, I really valued that she kept an eye on both flow and the effectiveness of my call-to-action.
She understands how copy can inspire, motivate, and filter the right visitors to convert them to clients. Her questions really drilled down to the core of who I love to work with.
It felt like working with a friend who happens to be exceptionally good at what she does.
Now, I talk about my business with more clarity, brevity, and confidence. My business succeeds almost exclusively by word of mouth. Once I launched my new site, I received several inquiries via social media that referenced specific copy on my site. So, it's working!”
~ JEN FIANDT
Aligned Life Health, Detroit, MI
