Welcome Solopreneurs!
You’ve got a book, a talk, a new idea, and now it’s time to clear the clutter and get laser-focused on your messaging.
You need someone who can help you bring your marketing to life. And you don’t just need words. You need the story. You need help defining all the pieces you know are so important, like:
- Who is the person receiving your message?
- Why do they need you right now?
- What is it that makes you the obvious choice?
My strategy sessions are not only a discovery into your brilliance, but they help you bridge the work you do to your audience.
This last piece, your audience, is where all your "conversion gold" is.
Yes, “conversions”. It’s a love-hate word for so many entrepreneurs. You WANT conversions, but you want to do it in a way that makes you and your reader feel good.
A smart, modern copywriter knows this…
We know that conversion is an art—and at the heart of it…
Conversion simply means, you shifted them.
You shifted your readers out of their current reality, and into a realm of better possibilities.
If your words can reflect the transformation, and give them a taste before they even buy, that’s good, attentive work—something to be proud of.
This is why you must be intentional and thoughtful with your messaging, on your website and in your next promotion.
It’s not about pushing them, and it’s not about you and only you.
It’s about listening to your audience and knowing what they need from you at every moment. This is how you’ll build a community that loves you, and shares your work with the world.
This is how you will stand out.
This is how you shift them.
No matter how ready you are to put up your website, launch your product, and get things out, start here. Your readers and your business will thank you for it.
“I had heard great things about Rashi and found her so friendly, personable, and creative. I had a blast--starting with the first time I met with her.
Rashi took the time to really understand my business and my voice. There were writing sessions where we were generating a ton of creative ideas and getting a lot accomplished and there were days when I was handed finished sales letters that were amazing without my having to do anything.
The conversations I had with Rashi were pivotal in me developing my voice and clarifying my brand.
The sales copy that she developed (and that we developed in our super fun writing sessions together) have continued to increase interest and sales for my programs. I find that I'm able to continue to use some of the copy we created together and that she created alone to market new products and services. It just works that well.”
~ KATIE VERNOY
Evolve to Thrive Consulting, Hermosa Beach, CA
“As a former copywriter myself, I was very selective about who I brought onto my team to represent my brand and voice. Rashi is not only smart and quick-witted—but most valuable of all, she brings depth and substance to everything she creates. Whether it’s helping you strategize an email sequence, or bringing your next big launch to life, Rashi is your gal. Everything she does, she does really well.”
~ ALI BROWN
Award-Winning Entrepreneur Mentor, www.AliBrown.com
Here are a few ways to use your key messaging strategy sessions:
- Identify your webinar topic and create a content outline.
- Find a hook/structure for your sales letter.
- Come up with a story arc for your next launch.
- Get clear on your home page messaging.
“I'm thrilled to have Rashi's copywriting skills in my business toolbox. Rashi gives me suggestions and spot-on recommendations for my sales pages and other copy that I would never have thought of. She is extremely thorough, going over and above for me. I consider Rashi one of my secret weapons for success."
~ SUE PAINTER
The Confident Marketer